Privacy Policy

Orth Inc., doing business as Orthogonal ("Orthogonal," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Orthogonal platform, APIs, website, and related services (collectively, the "Services").

By using our Services, you consent to the practices described in this Privacy Policy. This policy should be read alongside our Terms of Service.

1. Information We Collect

1.1 Information You Provide

• Account information: Name, email address, company name, and other details you provide when creating an account
• Payment information: Billing address and payment method details, processed through our third-party payment processor (we do not store full payment card numbers)
• Communications: Information you provide when contacting support, submitting feedback, or corresponding with us
• API provider information: If you are an API provider, details about your API, company, and integration configuration

1.2 Information Collected Automatically

• API call metadata: Request timestamps, endpoints called, response status codes, latency, and usage volume (we do not log request or response bodies unless required for debugging with your consent)
• Usage data: Features used, pages visited, interactions with the dashboard and documentation
• Device and browser information: IP address, browser type, operating system, and device identifiers
• Cookies and similar technologies: See Section 11 below for details

1.3 Information from Third Parties

• Authentication providers: If you sign in via a third-party provider (such as Google or GitHub), we receive your name, email, and profile information as authorized by you
• Analytics providers: We may receive aggregated analytics data from third-party services we use

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Services
• Process transactions and manage your credit balance
• Route API requests to the appropriate third-party providers
• Monitor platform performance, security, and reliability
• Send transactional communications (billing confirmations, security alerts, service updates)
• Provide customer support
• Analyze usage patterns to improve the platform
• Detect, prevent, and address fraud, abuse, and technical issues
• Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Third-Party API Providers

When you make API calls through our platform, your request data is transmitted to the applicable third-party API provider to fulfill your request. Each provider has its own privacy practices and terms, and we encourage you to review them. We transmit only the data necessary to complete your API request.

3.2 Service Providers

We use third-party service providers for payment processing, hosting, analytics, and other operational functions. These providers are contractually obligated to protect your information and may only use it to provide services to us.

3.3 Legal Requirements

We may disclose your information if required to do so by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

3.4 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.

3.5 With Your Consent

We may share your information for any other purpose with your explicit consent.

4. SMS and Voice Communications Data

If you use our SMS and voice call features, we collect additional information including message metadata (phone numbers, timestamps, delivery status, opt-out requests), call metadata (duration, timestamps, phone numbers), and suppression lists of opted-out numbers.

We do not store the content of SMS messages or voice calls beyond what is necessary for delivery and compliance. Message recipients can opt out at any time by replying STOP.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Services. We also retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

API call metadata is retained for up to 90 days for operational purposes. Aggregated, anonymized usage data may be retained indefinitely.

6. Security

We implement industry-standard technical and organizational measures to protect your information, including encryption in transit (TLS) and at rest, access controls, and regular security reviews. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete personal information
• Deletion: Request deletion of your personal information, subject to certain exceptions
• Data portability: Request your data in a structured, machine-readable format
• Opt-out: Opt out of marketing communications at any time
• Restriction: Request that we restrict processing of your personal information in certain circumstances

To exercise any of these rights, contact us at founders@orthogonal.com. We will respond within 30 days (or as required by applicable law).

8. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• The right to know what personal information we collect, use, and disclose
• The right to request deletion of your personal information
• The right to opt out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your CCPA rights

To exercise your CCPA rights, contact us at founders@orthogonal.com.

9. International Data Transfers

Our Services are operated from the United States. If you are accessing the Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using the Services, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

10. Children's Privacy

The Services are not directed to individuals under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at founders@orthogonal.com.

11. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

• Essential cookies: Required for the Services to function (authentication, security, preferences)
• Analytics cookies: Help us understand how the Services are used so we can improve them

Most browsers allow you to control cookies through their settings. Disabling essential cookies may affect the functionality of the Services.

12. Third-Party Links

The Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party services you access.

13. Changes to This Policy

We may update this Privacy Policy from time to time. For material changes, we will provide notice via email or through the Services at least 30 days before the changes take effect. Your continued use of the Services after the effective date constitutes acceptance of the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

• Email: founders@orthogonal.com
• Website: orthogonal.com